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Showing posts from July, 2009

Bell Bajao! Ring The Bell!

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The Bell Bajao Campaign is an initiative by ‘Breakthrough TV’, the corporate social responsibility wing of the famous O&M advertising firm. I was sincerely impressed at their initiative to take up the issue of ‘Domestic Violence’. The efforts at bringing it to the masses, at a level that the common man can get involved and show their concern, is admirable. This campaign has been one of the most innovative campaigns I have seen in the recent past. Their take, on how to deal with the issue of domestic violence, is what caught my attention. It simply says, ‘even you can do something’. You don’t have to be a women’s rights activist, to raise your voice. You can show ‘you know and that you care’, by just ringing the bell. The word says it all ‘Bell Bajao’ or ‘Ring the Bell’. And speak up against Domestic Violence. So much of efforts to bring this issue to the forefront, so many organizations working on the issues and yet it does not seem to be enough. How many of us have seen violence

Tag 4!

Thank you Mathew, for the tag. It reminds me of the high school autograph/slam book. Take 4 tag 4: 4 Places I have lived: Bangalore: My 2nd home. That’s where I lived most of my life: school, graduation and work. Very dear to my heart cause, that’s were kettiyon and me met, where friends are and where we plan to live in a few years. I hate the traffic, the pollution, I have refused to touch the wheel in the last 2 years, I have given up cycling because of the fear of being run over, yet ‘Namma Bengaluru’ is still home. I love the cosmopolitan culture the city owns, the gentle and loving Kannadigas’, all the shopping, the food and the hang out joints. Mumbai: My 3rd home. Came here for my PG and stayed on for years. The first time I stayed away from home, the beginning of many realizations and the beginning of a wonderful vocation/ career. Am a Mumbaiaite at heart, I love the hustle bustle. The ‘locals trains’, which taught me to value ‘a minute even a second’, the work culture, the s